Marketing Communications Manager
with a PhD in Communication

I work in marketing communications, focusing on digital performance, brand positioning and content strategy in international B2B environments.

I came to marketing through research. That background still shapes how I approach the work, structuring communication strategies and making decisions grounded in data.

About

I currently work at Bibliotheca, a global library technology company, managing digital performance, brand communications and content strategy across North America and international markets — including paid media, SEO, social media, web and press.

• 64% improvement in Google Ads conversion efficiency vs. 2023 baseline
• 43.7% growth in social media engagement across global channels
• 116.9% increase in click-through rates on social platforms

Before that, I led marketing and communications at Interact Solutions, a Latin American B2B software company, where digital channels became the primary acquisition driver, contributing to 46.3% of new customer acquisition.

Research

I hold a PhD and a Master’s in Communication, both with federal research scholarships. My doctoral research examined how armed violence circulates in digital networks — how content spreads, mutates and shapes public perception online.

Selected publications on the Publications page.