About

I started out in journalism, which taught me how to make sense of complex topics and explain them clearly. Later, research made me more careful about assumptions and evidence. I ended up bringing both habits into marketing, where I still rely on them a lot.

Based in Brazil · Working internationally

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Experience

Since 2025Marketing Communications Manager, Bibliotheca
Central Marketing team, supporting North America and working with regional teams across Europe, Latin America, and Asia-Pacific. Scope spans external communications, content, web, paid and organic demand generation, localization, and performance reporting to senior leadership.
2023–2025Marketing Specialist, Bibliotheca
Joined the Central Marketing team across social, content, paid media, and web performance. Promoted to Marketing Communications Manager in July 2025.
2023Professor of Marketing, Universidad Manuela Beltrán
Taught graduate-level digital marketing remotely in Spanish to more than 100 students across multiple cohorts.
2018–2023Analyst → Coordinator → Supervisor, Interact Solutions
Progressed through three roles before leading a six-person marketing and communications team. Managed hiring, performance reviews, and team priorities; helped shift acquisition toward inbound and paid search; and led international marketing initiatives in Portuguese, Spanish, and English.
2009–2012Earlier career in journalism, corporate communications, and image editing.
Dália Alimentos · Fiel Formaturas

Education

2017–2021PhD, Communication Sciences, Unisinos 2015–2017Master’s, Communication, Universidade Federal de Santa Maria 2008–2014Bachelor’s, Journalism, Univates

Languages

  • Portuguesenative
  • Englishfull professional proficiency
  • Spanishfull professional proficiency
  • Italianworking knowledge
  • Frenchelementary

Certifications

2026HubSpot Marketing Hub Software
HubSpot Academy