Marketing communications for B2B technology
I lead content, web strategy, and paid search for complex B2B products, with a website that runs in 14 languages across four regions. I track how that work turns into qualified leads and sales pipeline.
14-language web programme · Regional work across North America, Europe, Latin America, and Asia-Pacific
Work
Where I do my best work
Most of my work has been with complex B2B products, long sales cycles, and buyers who research before they speak to sales. That means making marketing useful earlier in the journey, connecting content, demand, and measurement, and getting more from every channel.
About
I have eight years of B2B marketing experience, including the last three at Bibliotheca, working across international markets and reporting performance to senior leadership. Before that, I led a six-person marketing and communications team at Interact Solutions.
I studied journalism and later completed a Master’s and PhD in Communication, researching how digital platforms use data and maps to make sense of complex public issues.
I’m a bit of a digital nerd. I like finding ways to automate repetitive work and use AI where it genuinely helps, whether that’s analysis, content, or project management. I used the same approach to build this site, by the way.
Writing
Selected articles, press releases, and case studies written for Bibliotheca and Interact Solutions, in English, Portuguese, and Spanish.
Research
My research looked at how digital networks shape public understanding of complex issues, from armed violence to the Amazon.